One of the surprising things about woodworking and the internet is how slow many woodworkers have been to move into this space. The fact is that most of the customers are online; hungry for quality handmade wooden products but many woodworkers refuse to show up. One objection that is offered is that my product isn’t suitable or is too big to sell online. As you can buy everything from exotic animals to trucks online, this argument does not hold much water. Many woodworkers have already made the profitable move to the online space but there is still a lot of demand out there that isn’t being met.
eBay has been around awhile now, long enough for many people to forget about it, what many people don’t realize is that this market is only growing. A recent study in the UK showed that number of million dollar businesses in 2011 was up by 25%. And this news will delight woodworkers everywhere, one of the area’s leading this growth was home and garden.
If you ever wished that you could attract a fanatical following of high income customers who will buy everything that you produce then you are going to love Etsy. Think of it as the new eBay only targeted towards people who love crafts and handmade goods. One of the big problems in the woodworking industry is that many of the woodworkers are men but the customers tend to be female. This is the perfect opportunity to reach these customers and make a killing.
3. Your Own Website
Setting up your own website these days could not be easier. If you visit popular outsourcing website Fiverr you can literally pay someone five dollars to set it up for you. With new website templates even a complete internet novice can have their own website ready to take orders by the end of the day. Even if you are running an offline woodworking business having a website is an important contact point for your customers.
This is another great place to sell online and it won’t cost you a dime. Millions of people use Craigslist to buy and sell sorts of items and it certainly has a much bigger reach than the traditional classified form of advertising.
5. Google AdWords
How would you like it if next time someone was looking for a birdhouse that suddenly you could pop up and say hey why don’t you take a look at mine? Well you can if you make use of Google AdWords. Google AdWords lets you target specific “keywords” which are the phrases people type into Google. If someone writes the word Birdhouse into Google then your advertisement will appear right next to the search results. If they click on that advertisement it will lead them straight to your website or eBay page where you can make your sale. These are people who are actively looking for what you have to sell so all you need to do is get in front of these customers.